Apple Brompton Street opens July 28 in London

July 26, 2022

PRESS RELEASE

Apple Brompton Street celebrates creativity with vibrant design and occasions that includes native artists

The brand new London retailer affords developments in sustainable design, neighborhood occasions and assets, and a staff of greater than 200 prepared to offer glorious service for purchasers

LONDON Apple right now previewed Apple Brompton Street, its latest retailer in London, situated within the metropolis’s bustling Knightsbridge neighborhood. A stone’s throw from Hyde Park, Apple Brompton Street options design inspiration drawn from native flora, together with a brand new slate of neighborhood occasions and seminars to assist clients study, create, and get essentially the most out of their Apple merchandise.

“We’re thrilled to open Apple Brompton Street in London, a metropolis teeming with vitality, historical past, and cultural range,” stated Deirdre O’Brien, Apple’s senior vp of Retail + Individuals. “The shop’s deal with creativity provides our unbelievable staff members the right house to share their ardour and experience with Londoners and guests from world wide.”

Particular Classes

The shop opening kicks off with the worldwide launch of “United Visions,” an augmented actuality expertise honoring the inventive works of pioneering London poet and painter William Blake. Created for Getty Museum and dropped at life by Apple expertise, the purpose-built app showcases the probabilities of creativity by reimagining the seminal artist’s work. Artists and inventive technologists Tin Nguyen and Ed Slicing (Tin&Ed) used Apple’s M1 Extremely chip within the improvement of the expertise, which contains a poetic soundtrack by Grammy Award-winning document producer Simply Blaze. “United Visions” will be seen by clients in-store and by anybody world wide by downloading the “United Visions” app.

Opening weekend festivities will embody a panel dialogue on the creation of “United Visions” with Nguyen, Slicing, and Simply Blaze, in addition to a particular efficiency and Spatial Audio listening session by London artist Nina Nesbitt. Apple Health+ trainers Cory Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo, and Jonelle Lewis will be part of Jay Blahnik, Apple’s vp of Health Applied sciences, for an in-store Q&A adopted by a 3-kilometer stroll and 5-kilometer run in Hyde Park. The proficient Apple Artistic Execs can even host stay illustration classes that take inspiration from the native blooms.

Following the opening classes, the shop will host its ongoing Brompton Sequence, which takes place on the final Thursday of each month by October and options:

• Inspirational and informative talks by thought leaders within the wellness house, together with Michael James Wong, Cat Meffan, Lloyd Kempson, and Harry Jameson.

• Music workshops in reference to Apple Music’s Up Subsequent sequence breaking down songs by rising London artists utilizing Spatial Audio; artists embody Kali Claire, Olivia Dean, and Rachel Chinouriri.

The Retailer and Crew

Upon coming into Apple Brompton Street, guests can be greeted by 12 towering Sicilian ficus bushes that line the 7-meter floor-to-ceiling home windows and entryway. The seating on the base of every planter acts as a social gathering house for guests, blurring the boundaries between inside and outdoors, and bringing nature instantly into the shop. Guests come by the central arcade, which mirrors the scale of the unique Brompton Arcade constructed on the identical exact location in 1903. The shop’s Discussion board — the place free Right this moment at Apple classes present day by day inventive inspiration and sensible abilities — contains a first for Apple within the UK: a mirrored ceiling that provides depth-enhancing reflections.

Guests are invited to discover the encircling show tables and avenues that includes the all-new lineup of iPhone, Mac, iPad, AirPods, Apple Watch, and Apple TV, in addition to equipment like HomePod mini and AirTag. The 200-person retailer staff helps clients study Apple merchandise, and affords recommendation on month-to-month financing choices and the Apple Commerce In program. Collectively talking greater than 45 languages, the staff is able to welcome clients from world wide. And in one other first for the UK, a devoted Apple Pickup space makes it much more handy for purchasers to select up merchandise ordered on-line.

Sustainability

Apple Brompton Street’s terrazzo flooring is comprised of a plant-based bio polymers, the primary of its sort in Apple’s worldwide retail fleet. The huge house — which contains a distinctive curved timber ceiling — affords ample seating the place clients can loosen up and uncover new suggestions and methods to get one of the best from their gadgets. Like all Apple amenities, Apple Brompton Street is powered by one hundred pc renewable vitality.

Apple within the UK

For almost 40 years, Apple has been working within the UK, the place it has greater than 6,000 staff members. Throughout the nation, Apple helps over 450,000 jobs by the thriving iOS app economic system, work with suppliers, and direct employment. Apple Brompton Street opens Thursday, July 28, at 4 p.m. BST in London. Prospects are inspired to obtain interactive customized wallpapers, take heed to a curated Apple Music Brompton Street Playlist, and join upcoming Right this moment at Apple classes.

About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.

Press Contacts

Nick Leahy

Apple

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Pia Fontes

Apple

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